At Compare the Market, we think we’ve got a responsibility not only to serve customers today, but to help shape the society of tomorrow. That’s why we’re so proud of our partnership with The Duke of Edinburgh’s Award (DofE).
As the skills sponsor for tech, data and AI skills, our collaboration is rooted in shared values and a clear ambition: to empower young people with the skills, confidence and opportunities they need to thrive in a rapidly changing world.
Nearly half of young people say they don’t feel qualified or skilled enough to work in the digital economy. Those who already face disadvantage are even less confident about pursuing digital careers. Yet we know the future of work will be shaped by technology, data and innovation, whatever the career path.
The DofE is uniquely placed to make a difference. Each year, it supports over 500,000 young people aged 14–25 to build resilience, teamwork, confidence and initiative through a structured programme of skills, volunteering, physical activity and expeditions. Its impact is tangible with participants reporting significant improvements in wellbeing and confidence, with measurable social value created for communities across the UK.
Through this partnership, Compare the Market brings our expertise in technology, digital capability and transformation directly to young people. Alongside the DofE’s youth ambassadors, our teams have already developed a suite of tech skills content, which will roll out shortly. Additionally, our colleagues volunteer their time to host taster days, run workshops at Youth Without Limits Live events, and engage directly with young people in our communities, helping demystify careers in tech and showcase the breadth of opportunities available.
This partnership is most definitely about long term impact. Over three years, our partnership will directly support more than 10,000 young people and generate millions of pounds in social value. It will also help us build a more diverse pipeline of future talent and ensure that careers in tech are accessible to those who might not otherwise see a place for themselves in our industry.
Most importantly, this partnership reflects who we are. We are a business built on making things simpler and more accessible. By working with the DofE, we are extending that principle beyond financial decisions to life chances, helping young people build the skills, confidence and belief to shape their own futures.
Whatever your specialist area, wherever you are in your journey, we’d love to hear from you.
