How to build a brand everyone remembers

Our Chief Customer Officer, Tom Wallis, takes the hot seat sharing the journey that shaped him, the invisible strength that keeps him pushing forward, and the culture that powers Compare the Market every day. From his first temp job at the Legal Services Commission, to travelling the world, and leading teams across multiple industries, Tom’s story is packed with grit, curiosity and a deep belief in what people can achieve when they feel supported to do their best work. And of course, we couldn’t talk to Tom without talking about one of the UK’s most loved brands. The meerkats aren’t just a campaign, they’re a phenomenon, a success story built on creativity, consistency and a relentless commitment to understanding what motivates our customers.

But here’s the exciting part… As Tom hints in the episode, the next chapter of the brand is already taking shape and it’s full of bold ideas, fresh energy and innovation delivered at real pace. When our teams pull together, that’s what happens: big thinking becomes brilliant delivery.

If you want an inspiring peek behind the scenes of our brand, our culture and the people driving it forward, this is one to watch.

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